Tรถrรถk Balรกzs

Balazs Tรถrรถk

Budapest, Hungary
hello(@)torokbalazs.com
Tรถrรถk Balรกzs

Intro

"๐‚๐ซ๐ž๐š๐ญ๐ข๐ง๐  ๐ ๐ซ๐ž๐š๐ญ ๐ฌ๐ญ๐จ๐ซ๐ข๐ž๐ฌ ๐Ÿ๐จ๐ซ ๐ ๐ซ๐ž๐š๐ญ ๐ฉ๐ซ๐จ๐๐ฎ๐œ๐ญ๐ฌ"

Skills

  • Digital marketing strategy development and execution
    Both for B2B and B2C markets in Hungary and all over Europe
  • Budget management and analytics-driven decision-making
  • Global marketing and multi-location operations
  • Team leadership and cross-functional collaboration
  • Search engine optimization (SEO)
  • Search engine marketing (SEM)
  • Pay-per-click (PPC) advertising
    (Google Ads, Linkedin Ads, Apple Search Ads, Meta)
  • Email marketing and CRMย automation
    (Hubspot, Active Campaign, Klaviyo, MailerLite)
  • Conversion rate optimization (CRO)
  • Web analytics and data analysis
    (Google Analytics, HotJar, Google Tag Manager)
  • Project management and cross-functional collaboration
  • Strong communication and presentation skills

Exprience

Digital Marketing Consultant

Self employed
From July, 2022
Tรถrรถk Balรกzs Blue Colibri App

Chief Marketing Officer, Blue Colibri App - Internal communication, engagement, administration, e-learning: reach your entire workforce with Blue Colibri App.

From August, 2021

๐Ÿ’™Formulated comprehensive ๐ฆ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  ๐ฌ๐ญ๐ซ๐š๐ญ๐ž๐ ๐ข๐ž๐ฌ for the Blue Colibri App in the DAC and CEE regions.

๐ŸŽฏCrafted the ๐›๐ซ๐š๐ง๐'๐ฌ ๐ฌ๐ญ๐ซ๐š๐ญ๐ž๐ ๐ฒ to effectively compete with European market rivals.

๐Ÿ’ผ๐‹๐ž๐ ๐š ๐ญ๐ž๐š๐ฆ ๐จ๐Ÿ 5 members, providing guidance to help them achieve their personal and professional goals within the company.

๐ŸŒ Managed PPC, content marketing, and PR campaigns on LinkedIn, Google, and Facebook ๐ญ๐š๐ซ๐ ๐ž๐ญ๐ข๐ง๐  ๐ญ๐ก๐ž ๐ƒ๐€๐‚๐‡ ๐š๐ง๐ ๐‚๐„๐„ ๐ซ๐ž๐ ๐ข๐จ๐ง๐ฌ.

๐Ÿ† Received recognition as the ๐ฆ๐จ๐ฌ๐ญ ๐ข๐ง๐ง๐จ๐ฏ๐š๐ญ๐ข๐ฏ๐ž ๐ญ๐ž๐š๐ฆ ๐ฆ๐ž๐ฆ๐›๐ž๐ซ of the Blue Colibri team (see picture below).

Tรถrรถk Balรกzs Diabtrend

Chief Marketing Officer, DiabTrend - Diabetes Management with Ai

From November, 2020

๐Ÿ“ฒ Successfully achieved the milestone of acquiring the ๐ข๐ง๐ข๐ญ๐ข๐š๐ฅ 1000 ๐ฉ๐š๐ฒ๐ข๐ง๐  ๐ฌ๐ฎ๐›๐ฌ๐œ๐ซ๐ข๐›๐ž๐ซ๐ฌ for the app.

๐ŸŒ Effectively introduced the application and brand to ๐„๐ฎ๐ซ๐จ๐ฉ๐ž๐š๐ง ๐ฆ๐š๐ซ๐ค๐ž๐ญ๐ฌ.

๐ŸผDeveloped a comprehensive brand strategy and executed a brand facelift.

๐Ÿ“ˆEstablished a robust digital ecosystem for the company, including CRM implementation, push and email notifications, drip campaigns, development of a ๐ง๐ž๐ฐ ๐ฐ๐ž๐›๐ฌ๐ข๐ญ๐ž, ๐š๐ง๐ ๐๐๐‚ ๐œ๐š๐ฆ๐ฉ๐š๐ข๐ ๐ง๐ฌ ๐š๐œ๐ซ๐จ๐ฌ๐ฌ ๐ฆ๐ฎ๐ฅ๐ญ๐ข๐ฉ๐ฅ๐ž ๐ฉ๐ฅ๐š๐ญ๐Ÿ๐จ๐ซ๐ฆ๐ฌ.

๐ŸŽค๐‚๐จ๐ง๐๐ฎ๐œ๐ญ๐ž๐ ๐ฎ๐ฌ๐ž๐ซ ๐ข๐ง๐ญ๐ž๐ซ๐ฏ๐ข๐ž๐ฐ๐ฌ and closely monitored customer satisfaction to enhance product retention.

๐Ÿ“ฐ Additionally, we received a ๐ฆ๐ž๐ง๐ญ๐ข๐จ๐ง ๐ข๐ง ๐ญ๐ก๐ž Forbes.hu.

Marketing Manager, Index.hu Zrt. - Biggest Hungarian news site

From January, 2020

๐Ÿ‘๏ธ๐Œ๐š๐ง๐š๐ ๐ž๐ ๐š๐ง๐ ๐ฌ๐ฎ๐ฉ๐ž๐ซ๐ฏ๐ข๐ฌ๐ž๐ one of the most significant subscription systems for Hungary's largest news website.

โœ๏ธ๐ƒ๐ž๐ฏ๐ข๐ฌ๐ž๐ ๐š๐ง๐ ๐ž๐ฑ๐ž๐œ๐ฎ๐ญ๐ž๐ ๐œ๐š๐ฆ๐ฉ๐š๐ข๐ ๐ง๐ฌ aimed at boosting the number of subscribers and supporters.

๐Ÿง ๐ˆ๐ฆ๐ฉ๐ฅ๐ž๐ฆ๐ž๐ง๐ญ๐ž๐ ๐š ๐ง๐ž๐ฐ ๐‚๐‘๐Œ system to enhance communication with supporters.

โ™พ๏ธOptimized content distribution through ๐˜๐จ๐ฎ๐“๐ฎ๐›๐ž ๐›๐ฒ ๐จ๐ฉ๐ญ๐ข๐ฆ๐ข๐ณ๐ข๐ง๐  Search Engine Optimization (SEO) and algorithms.

๐Ÿ“ˆEnhanced the ๐ข๐ง๐ญ๐ž๐ซ๐ง๐š๐ฅ ๐ซ๐ž๐ฉ๐จ๐ซ๐ญ๐ข๐ง๐  ๐ฌ๐ฒ๐ฌ๐ญ๐ž๐ฆ to monitor article performance and supporter data.

๐Ÿ“ŠDeveloped a strategy for ๐ฅ๐š๐ฎ๐ง๐œ๐ก๐ข๐ง๐  ๐š๐ง ๐จ๐ง๐ฅ๐ข๐ง๐ž ๐ฐ๐ž๐›๐ฌ๐ก๐จ๐ฉ for merchandise and books authored by journalists, whether published in-house or by third-party publishers.

Green Fox Academy team

Digital Marketing Manager, Green Fox Academy - Impact driven coding bootcamp and IT talent pool in Budapest, Prague and Bratislava.

From June, 2017

๐ŸŸข๐‚๐ซ๐š๐Ÿ๐ญ๐ž๐ ๐œ๐จ๐ฆ๐ฉ๐ซ๐ž๐ก๐ž๐ง๐ฌ๐ข๐ฏ๐ž ๐ฌ๐ญ๐ซ๐š๐ญ๐ž๐ ๐ข๐ž๐ฌ and successfully executed B2C campaigns, encompassing video and photo production.

๐ŸŒ๐ƒ๐ž๐ฅ๐ข๐ฏ๐ž๐ซ๐ž๐ ๐ญ๐ซ๐š๐ข๐ง๐ข๐ง๐  ๐š๐ง๐ ๐ž๐ฑ๐ญ๐ž๐ง๐ฌ๐ข๐ฏ๐ž ๐ฌ๐ฎ๐ฉ๐ฉ๐จ๐ซ๐ญ to the marketing team based in Prague, covering marketing strategies and website editing techniques.

๐ŸŽฏIdentified and seamlessly integrated innovative marketing tools, such as ๐–๐ž๐›๐Ÿ๐ฅ๐จ๐ฐ, ๐€๐œ๐ญ๐ข๐ฏ๐ž ๐‚๐š๐ฆ๐ฉ๐š๐ข๐ ๐ง, Google Data Studio, HotJar, Supermetrics, and ManyChat.

โœ…๐๐ฎ๐ซ๐ญ๐ฎ๐ซ๐ž๐ ๐ฌ๐ญ๐ซ๐จ๐ง๐  ๐ซ๐ž๐ฅ๐š๐ญ๐ข๐จ๐ง๐ฌ๐ก๐ข๐ฉ๐ฌ ๐ฐ๐ข๐ญ๐ก ๐ฉ๐š๐ซ๐ญ๐ง๐ž๐ซ๐ฌ and subcontractors, including photographers, graphic designers, video production teams, and animation experts.

Designed data visualizations within Google Data Studio and generated reports crucial for decision-making support.

Managed cash flow planning and administration efficiently.

Played a pivotal role in product development, encompassing pricing strategies, target audience identification, and messaging refinement.

Designed and oversaw intricate processes and workflows, facilitating their seamless implementation among colleagues.

Orchestrated B2C events to drive engagement and growth.

Education

Technical and Scientific Communication (MSc)

Eรถtvรถs Lorรกnd University
2015 - 2017

Activities and societies:
- Organized community events such as SciCom Tuesdays, a monthly semi-open event where lecturers, students, and others interested in science communication could engage in discussions.
- Participated in a student trip to Manchester for the Euro Science Open Forum (ESOF), a biennial event. Produced video reports and articles, and established connections within the field.

Pursued a unique qualification in Central Europe focused on scientific communication, encompassing skills in article writing, video production, and event and exhibition organization related to scientific topics.

Geographic Information Science and Cartography (BASc)

Eรถtvรถs Lorรกnd University
2009 - 2015

Activities and societies:
I was actively involved with the ELTE TTK's SU newspaper, Tรฉtรฉkรกs Nyรบz. Throughout my tenure, I served as a columnist and also took on the role of an editor. In the final two years, I had the honor of being appointed as the Editor-in-Chief of the newspaper.

For my BASc dissertation, I focused on e-commerce, analyzing its primary processes and patterns on both a global and national scale. As part of my research, I developed clusters specific to the countries of the European Union, providing valuable insights into the e-commerce landscape.

Professional Certifications:

Hubspot Academy Certifications

Interest

Board games

I have a great passion for board games as they provide a high-quality and enjoyable way to spend time together with other players. My favorites are complex strategic games, but I also appreciate lighter party games because they often require less time to learn and understand the rules. These games help bring less cohesive teams closer together. Additionally, I enjoy creating and developing board games myself.

Youtube and edutainment

I follow numerous science popularization channels on YouTube and have a subscription to ensure high-quality content consumption without advertisements. In addition, I have created an educational channel focused on indoor plants. Furthermore, I manage a smaller personal channel and a professional one. These platforms provide excellent opportunities for knowledge sharing, similar to online teaching. I have developed two courses for which I have created instructional videos as well.

Recommendations

Pรฉter Szlรกvik

I highly recommend Balรกzs as a digital marketing expert who has been instrumental in transforming our marketing strategy. With his deep understanding of digital trends and innovative approach, Balรกzs helped us reach our target audience more effectively.He provided continuous support for our marketing communication efforts, refining our messaging, optimizing our social media presence, and implementing data-driven initiatives that delivered outstanding results.Working with Balรกzs has been a pleasure. His professionalism, excellent communication skills, and ability to collaborate effectively with our team make him an invaluable ally.

Pรกl Hegedลฑs

Balรกzs creates digital marketing content with the ease average folks create a shopping list. No matter whether it is blogs, videos, chatbots or funnel marketing, he shares hassle-free, easy to use, proven methods to engage with your audience. Is it skill, experience or is it in his DNA?

Tamas Sajosi

Balรกzs provided us with extensive assistance in managing our campaigns and integrating our website into Hubspot. His support was invaluable, and our discussions also served as a form of mini training. I gained a lot of knowledge from him during our collaboration.

...and more๐Ÿ”—

Languages

  • Hungarian (Native)
  • English (Fluent)
  • German (Basic)
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